Assignment Graphic Design｜iPhone’s USP (Canva, 2025)

The project was to identify a product’s Unique Selling Proposition (USP).
 What I learned is this:
“Why customers buy your product depends on what message you choose to emphasize.”

Core Insight: Sales begin with what the customer actually cares about

As I analyzed the iPhone’s USP, I started shifting my thinking: Customers don’t buy features just because they exist — they buy based on how a product makes them feel or the lifestyle it represents.
For this project, I highlighted three key selling points of the iPhone:
1. Industry-leading battery life
2. The most advanced camera system
3. A next-gen chip that outperforms competitors
“It’s not about the technology itself—it’s about how it improves people’s lives.”
For example, instead of just saying the A18 chip is powerful, we should say: it makes the phone faster, smoother, and smarter — That’s the kind of messaging that truly resonates with buyers.

Shifting into the “Customer Perspective” mindset

Even the best product won’t sell—if you can’t explain it in a way people care about.
This project helped me build a mindset I call the “customer-first perspective.”
 Moving forward, I want to create content that’s not only visually appealing,
 but also strategic and persuasive—content that looks good, and sells well.

Project Background | The Importance of a USP

The project was to identify a product’s Unique Selling Proposition (USP).
 What I learned is this:
“Why customers buy your product depends on what message you choose to emphasize.”

Core Insight: Sales begin with what the customer actually cares about

As I analyzed the iPhone’s USP, I started shifting my thinking: Customers don’t buy features just because they exist — they buy based on how a product makes them feel or the lifestyle it represents.
For this project, I highlighted three key selling points of the iPhone:
1. Industry-leading battery life
2. The most advanced camera system
3. A next-gen chip that outperforms competitors
“It’s not about the technology itself—it’s about how it improves people’s lives.”
For example, instead of just saying the A18 chip is powerful, we should say: it makes the phone faster, smoother, and smarter — That’s the kind of messaging that truly resonates with buyers.

Shifting into the “Customer Perspective” mindset

Even the best product won’t sell—if you can’t explain it in a way people care about.
This project helped me build a mindset I call the “customer-first perspective.”
 Moving forward, I want to create content that’s not only visually appealing,
 but also strategic and persuasive—content that looks good, and sells well.