Coway “0% Installment Plan” Ad Campaign (Meta, 2025)

Project Overview

This ad was designed for Coway’s 0% Interest Installment Plan, using a lighthearted and comforting concept: “Let your wallet sleep easy.” The visual shows a relaxed, sleeping wallet—symbolizing financial peace of mind when making a big purchase.

Result-Driven Execution

With a minimal ad budget of RM200, this campaign generated over RM15,000 in confirmed sales. What this proves:
~ A strong concept + clear offer = high conversion
~ Visual simplicity can outperform loud ads when the message is well-targeted
~ Meta Ads (Facebook/Instagram) are still powerful tools when used with strategy and empathy


Key Takeaway

This project taught me that: You don’t need a huge budget to make a huge impact—just the right message, delivered clearly. From idea to copywriting, visuals to ad targeting—I handled this project end to end, and I’m proud of the results it achieved.