Malaysia Airlines Advertisement｜Design Course Offer Project “Escape the Grind” (Canva, 2025)

Project Background

This ad was created as part of a design course project, where we learned how to craft offers that visually stand out and attract attention.
 “When you exaggerate a visual idea, you open the door to a broader audience.”
The goal was clear: Make something more creative and bold than a typical travel ad.
 Instead of just showing beautiful destinations, I wanted to create a feeling — a moment of transformation, escape, and freedom.

Creative Concept

Inspired by the portal scenes in Doctor Strange, I used the idea of a plane flying through a fiery portal to symbolize:
~ Escaping the monotony of daily life
~ Stepping into a new dimension of adventure
~ The freedom to go wherever you want, whenever you need to
This creative exaggeration gave the ad a cinematic edge — turning a routine flight promo into a visual story that stops the scroll.

Key Message

“Escape the Grind, Embrace the Journey”
 This headline speaks directly to working adults who feel stuck in routine. The offer (20% OFF, RM988 start price) grounds the fantasy into a realistic action step.

Design Strategy

~ Visually exaggerated concept to outshine standard industry ads
~ Fiery, warm tones evoke urgency, energy, and emotional momentum
~ Character walking into the unknown helps viewers imagine themselves in the journey
~ Global destinations listed to anchor dream with real possibilities