Coway Advertisement｜Ramadan Festive Promo Campaign (Canva, 2025)
Project Overview
This ad was created for Coway’s Ramadan promotional campaign, featuring a limited-time offer of RM58/month to drive seasonal sales. The ad combines festive visuals with a clear CTA (Call to Action), leveraging both cultural relevance and timing to boost conversions.
Design Philosophy: Targeted Festive Design for Market-Specific Impact
Since my target audience is the Malay market, I paid special attention to these design elements:
~ Color selection: Green and gold tones are culturally associated with Ramadan and Hari Raya in the Malay community
~ Visual theme: I used mosque-inspired patterns, hanging lanterns, and traditional clothing to build a warm, festive, and trustworthy atmosphere.
~ Brand harmony: While retaining Coway’s brand identity, I incorporated localized cultural elements to strengthen emotional resonance.
To me, design isn’t just about aesthetics. It’s about this:
Right timing. Right message. Right audience.
Campaign Results
The ad achieved strong engagement on social platforms:
~ 6,441 views
~ 193 interactions
By combining festive timing with a clear USP (affordable price, free delivery, and exclusive gifts), the ad generated meaningful customer response and potential leads.
Strategic Execution
~ Platform: Meta Ads (Facebook & Instagram)
~ Design Tool: Canva
~ Action Flow: Integrated direct WhatsApp link to Mr. Tan for immediate customer inquiries
~ Language: Trilingual approach (Malay, English, Chinese) to reflect Malaysia’s multicultural audience and focus on Malay families
Key Takeaways
This project reinforced a belief I hold firmly:
“When you understand your audience’s culture, timing, and concerns—you don’t need a huge budget to make a high-performing ad.”
I learned that effective advertising isn’t just about good visuals — it’s about knowing who you’re speaking to, and when they’re most likely to buy. This campaign wasn’t just an ad; it was a full exercise in aligning culture, seasonality, and conversion logic.
